Freezing Woman Sponsorship Prospectus
Freezing Woman is Canada’s largest winter camping festival for women. Join our 8th annual event. We help put your products in front of 400+ highly engaged outdoor enthusiasts.
Your brand is important, and safe with us. Freezing Woman has maintained consistently glowing feedback - 100% positive rating, and 100% plan to return for Freezing Woman 8 in November 19-22, 2026 in Algonquin Park, Ontario!
Sponsor Freezing Woman to reach this incredible, highly engaged audience, in the fastest-growing segment in the outdoor industry.
"For the first time in history, more than half of all women (53.2%) are now active outdoor participants, marking the largest and most consistent growth demographic in the sector." (Outdoor Industry Association, 2024)
“Canadian women are the primary drivers of household retail growth, spending an average of 48% more on apparel and accessories annually than men, with a surging preference for technical outdoor and activewear." (Statistics Canada, 2024)
“The women’s-specific segment is the fastest-growing category in the global outdoor apparel market, projected to expand at a 6.55% growth rate through 2031 as demand for technical gear surges." (Mordor Intelligence, Jan, 2026)
“The commercial market for women’s sports and recreation in Canada has doubled in size since 2023, reaching an estimated $400 million in 2025 and projected to hit $570 million by 2030." (Canadian Women in Sport, Canadian Tire Corporation, and The Collective, Oct 2025)
By the numbers
400+ Participants
53% open rate newsletter (1,000+)
Demographics
99% Women
35 to 50, from dual income households
Decision makers for family adventures
Trusted advisors to many thousands of Women
Living Legend Speakers
Leading Outdoors Authors
Jill Heinerth, World Renowned Diver
Kevin Callan, Author of 18 Books
Becky Mason, Paddling Royalty
Hap Wilson, Author of 14 Books
Warming Partner $3,500 (maximum 1)
As the Warming Partner for a year, your brand becomes synonymous with the literal centre of Freezing Woman. It’s cold outside, and this spacious Mega Crew canvas hot tent, with a large wood stove is a refuge. It is our primary warming commons, and "town square", where participants visit continually to meet up, warm up, and recharge together.
The tent, as well as the large tarp right outside, with a campfire going is the default space to go. At any given moment, there’s between 10 and 30 people lingering in the space.
You gain exclusive naming rights to the event's most critical infrastructure, with prominent signage, in a high-dwell high-visibility space. The [your name] tent is the default place for participants to go. This sponsorship will bring deep, authentic good-will with participants.
And Also:
Your Logo on top at the right side of the Freezing Woman webpage for a year
Sponsor Spotlight for 4 monthly newsletters
Sponsor Spotlight, for 4 months, in our community forum
Included option for your team to host in person activations in the warming tent in between scheduled activities
Included option for 1 table at the Freezing Woman Market on Friday afternoon
Keynotes Partner $2,500 (maximum 1)
As the Keynotes Partner for a year, your brand illuminates Freezing Woman’s Keynote Series. These sessions are where our community gathers to hear legendary speakers inspire with talks on adventure and conservation. This sponsor is synonymous with all keynote talks, and receives an opportunity to address the audience at one of Freezing Woman’s key activities.
You gain exclusive presenting rights with prominent signage during our keynote talks.
And Also:
2 minutes to address the crowd as part of the opening plenary
Your Logo 2nd at the right side of the Freezing Woman webpage for a year
Your Logo on the Keynote Schedule page and permanently on the Keynote speaker announcements
Sponsor Spotlight for 3 monthly newsletters
Sponsor Spotlight, for 3 months, in our community forum
Option for your team to host in person activations in at the theatre before the keynotes, during the break, and after.
Included option for 1 table at the Freezing Woman Market on Friday afternoon
Learning Partner $1,500 (maximum 1)
As the Learning Partner for a year, your brand fosters the skill sharing that happens at Freezing Woman. Veteran trippers share their expertise with others. Workshops topics cover important outdoor skills like mapping, navigation, knots and tarps, layering to keep warm and dry, cooking in the backcountry, dehydrating food, knitting, and much more. And, each workshop and activity host receives a thank you gift bag, and your brand will feature prominently.
And Also:
Your Logo third from the top at the right side of the Freezing Woman webpage for a year
Your Logo exclusively and permanently on the Activity and Workshop Schedule for that year - the page that all a participants look at countless times, before, and during Freezing Woman
Sponsor Spotlight for 2 monthly newsletters
Sponsor Spotlight, for 2 months, in our community forum
Included option for 1 table at the Freezing Woman Market on Friday afternoon
Chilly Night in Canada $500
Saturday night is the emotional peak of Freezing Woman weekend. It is a time to celebrate the volunteers, experts, and participants who make the event possible. As the Chilly Night Sponsor, your brand powers our tasty community feast, providing the hot meal that brings everyone together. This sponsorship is about expressing gratitude and connection during a shared meal around the campfire.
Sponsors receive prominent signage to thank them, and the opportunity to provide a brief word during the volunteer thank-you ceremony.
And Also:
Your Logo fourth from the top at the right side of the Freezing Woman webpage for a year
Your Logo displayed Prominently at Chilly Night in Canada
Sponsor Spotlight for 1 monthly newsletters
Sponsor Spotlight, for 1 month, in our community forum
The Cast Iron Cook-off $250
This is our high-energy Saturday afternoon spectacle where grit meets gourmet. As one of five sponsors, you’ll power this open-flame competition as "Celebrity Judges" crown a winner and the audience gathers to sample the results. This partnership offers branding at a vibrant, and tasty event. Spectators are invited to enjoy the food once judging is complete.
And Also:
Your Logo across the bottom of the Freezing Woman webpage for a year
Your Logo displayed Prominently at Chilly Night in Canada
Ready to Join Us in the Woods? 🌲
Early Bird Discount (10%) - Deadline May 31, 2026